Road crash victims remembered as part of worldwide day

Brake, the road safety charity, is urging everyone to remember road crash victims and Pledge to drive safely as part of the World Day of Remembrance for Road Traffic Victims this Sunday 20 November.

Caroline Perry, Brake's NZ director says: "Through our support services we regularly hear about the devastating impact that road crashes have on the loved ones left behind. Families, friends and communities all suffer the consequences and their loved ones are never forgotten.”

Brake, along with bereaved families, emergency services and support organisations will be recognising the day at a memorial event in Orewa, Auckland.

Event details:
Sunday 20 November, 7.30pm
Orewa Reserve (campground/south end near the playground), Orewa, Auckland

Anyone who wishes to remember a loved one is invited to attend.

The charity is also inviting families and friends to remember loved ones killed in crashes by creating an online tribute. Anyone can create a tribute using a simple form, which Brake will turn into an online tribute on its website.

Organisations, communities and individuals around the world will also be marking the day with events, memorials and campaigns. The official theme for this year’s World Day is “Vital post-crash actions: medical care, investigation, justice” focusing on post-crash response in order to save lives, and access to specialist and immediate rehabilitation and support for the injured and bereaved, as well as the all-important issue of crash cause and response to it.

Brake is also urging everyone to think about the difference they personally can make to road safety.

Ms Perry says: "We can all make a difference to road safety, and we all need to if we’re to reduce the number of deaths and life-changing injuries suffered on our roads. This World Day of Remembrance think about the loved ones lost to you, to your family, friends or community. Think about the difference you personally can make to keep yourself and others safe on the road. Whether it's to slow down, keep your attention focused on the road, drive sober, or to encourage someone else to do the same, you can make a difference, and you could save a life."

NZ Police are also supporting the World Day of Remembrance. Assistant Commissioner: Road Policing, Dave Cliff, who recently returned to New Zealand from Geneva where he was one of the many working on improving road safety worldwide, is urging everyone to think about the decisions they make when on our roads: “Road trauma is regarded internationally as a humanitarian crisis with at least 1.25 million deaths a year attributed to road crashes” says Mr Cliff.

“And deaths are only part of the picture as it’s estimated that every day over 136,000 people worldwide are seriously injured in crashes. That is a vast number of families, communities and emergency response staff affected forever.

“This World Day of Remembrance for Road Traffic Victims I urge you to take a moment to reflect on your driving.

“Ask yourself do you always drive to the speed limit and the conditions? Because if you crash, the speed you were doing will determine whether you and your passengers survive or are badly injured.

“Do you always wear your seat belt and make sure your passengers are buckled in? Wearing your seat belt and other restraints can increase your chance of surviving a crash by up to 50% in the front seat and 75% in the back seat.

“Other steps you can take to avoid being another road death statistic is put the mobile phone away, and never drink and drive.

“These are simple steps that help avoid your loved ones going through the traumatic experience of a Police officer turning up on their doorstep to inform them you have been in a crash.”

You can find out more about the World Day of Remembrance at

To make the Pledge for road safety, go to

Brake provides free support resources to families bereaved in road crashes. Its Coping with Grief guide for adults is available online. That guide, along with Brake’s children’s book, Someone has died in a road crash, is also available in hard copy format to order for free through Brake, just email This email address is being protected from spambots. You need JavaScript enabled to view it. or call +64 (0)21 407 953. The children’s book is also available in Te reo Maori and Chinese (simplified)

You can also donate to Brake in memory of a loved one, and help the charity continue working to prevent road deaths and injuries and provide free support to people bereaved in road crashes. Go to

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