Road safety professionals urged to register now for Road Safety Week 2016

Road safety professionals and emergency services are being encouraged to join in with Road Safety Week 2016 (16-22 November) and help raise awareness of key road safety messages. The charity Brake, which coordinates the event, is encouraging road safety professionals to go to to register for a free e-action pack and get ideas on using the Week to engage local communities.

Road Safety Week, now in its 5th year, is coordinated with the support of headline sponsor QBE Insurance. It's a great opportunity for police, fire and ambulance services to run high-profile community engagement, awareness and enforcement campaigns to promote safer, more sustainable and active road use and prevent road death and injury.

Last year emergency service and road safety professionals got involved by coordinating activities in their area (see examples). Organisations can use the Week to launch new campaigns, run activities, or generate extra involvement and publicity for year-round programmes.

Emergency services and road safety professionals can access ideas and register for a free e-action pack at The pack includes downloadable posters on this year's theme, web banners, advice and case studies to help you run successful activities.

The theme that Brake will be promoting during the Week is Step up for road safety. The theme focuses on what we as individuals, and as organisations or communities, can do to help prevent deaths and injuries on roads. Brake will be calling on drivers to step up and be 'a road safety hero' every time they get behind the wheel, and on all road users to play their part in making our roads safer.

Brake will be focusing on the key messages of the Brake Pledge, including speed, drink and drug driving, seat belts, distractions and fatigue.

Caroline Perry, Brake's NZ Director says: "Road Safety Week is a perfect focal point for all of us working in road safety: a chance to speak out together about the difference everyone can make in improving road safety and preventing tragedies. Each year local councils, emergency services and other partners invest tremendous energy in getting the road safety message across, and Road Safety Week offers the potential to gain extra recognition for that work and to further engage communities in life-saving messages.

"Now is the time to register on the Road Safety Week website to get your free electronic resources, and to plan how you'll take advantage of the Week and partner-up for maximum impact locally. We're encouraging professionals to consider linking their activities to the 'step up' theme, to help encourage everyone to play their part in making our roads safer."

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