Charity urges drivers to #lookoutforkids on return to school

Brake, the road safety charity is reminding drivers to #lookoutforkids as schools and kindergartens return from the summer break. Many schools will be starting back on Monday and the roads will be busy with children and parents.

Brake is calling on drivers to slow down to 30km/h outside schools to help protect young lives. At speeds of under 30km/h drivers have a much better chance of being able to stop in time if a child runs out than at higher speeds.

Brake's NZ director Caroline Perry says: The death of a child on the road is devastating so we're reminding drivers to do what they can to protect children and young people around schools and in communities. Children can be unpredictable so drivers need to give the road their full attention and look out for kids. Many schools have lower speed limits around them but we urge drivers to commit to slowing down even further, to 30km/h, so they are much more likely to stop in time if a child runs out, and if they do hit, the child is far more likely to survive.

Parents can also help protect their children by teaching road safety messages such as: holding hands with young children; safety when crossing the road and using stop, look and listen; crossing only at designated crossing points, or if there aren't any, crossing at safe places, not on bends or between parked cars; taking headphones off and not using a phone when crossing.

Look out for kids is also the theme of Road Safety Week 2015, which takes place 4-10 May. The Week, which is sponsored by QBE Insurance, will focus on keeping our children and communities safe. To find out more and register for a free e-action pack with resources and activity ideas, visit www.roadsafetyweek.org.nz.

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