Bereaved families needed to help spread life-saving messages in Road Safety Week

A road safety charity is seeking people affected by a road crash to get in contact and help pass on road safety messages to communities.

The charity Brake is particularly looking for people who have been bereaved or seriously injured in a crash and who would be willing to share their story and help others to learn from their experiences.

Brake will be communicating vital road safety messages as part of Road Safety Week (4-10 May), and those who get involved would be asked to provide a case study of their experience and to provide quotes and/or give interviews to media during the week to support these messages.

The theme of Road Safety Week is Look out for kids, focusing on protecting some of our most vulnerable road users, children.

Potential families or individuals can discuss their experience with Brake before signing up, and those taking part will be provided with training and support before, during and after the week.

Caroline Perry, Brake's NZ director said: Every death on the road is a tragedy. The number of road deaths is decreasing overall, but we are a long way from achieving zero deaths and serious injuries on roads. People affected by crashes have a vital part to play in helping to communicate key messages about staying safe on roads. Sharing your experiences makes others stop and think about the devastating effects of a road crash. If you think you could share your story please contact Brake.

If you would like to provide a case study, but do not feel comfortable giving media interviews, or would like to get involved in the Week in another way, Brake would still like to hear from you.

Many people bereaved in road crashes fundraise for the charity in memory of their loved one. Anyone who wishes to do this can go to for ideas.

If you are part of an organisation or group that would like to get involved in Road Safety Week activities, more information is available at

People interested in providing a case study, or organising a fundraiser can contact Caroline on 021 407 953 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Brake also provides support resources for people bereaved in crashes. A book for children, called Someone has died in a road crash, and one for adults on coping with grief, are available for free from Brake. These can be ordered by calling 021 407 953 or emailing This email address is being protected from spambots. You need JavaScript enabled to view it..

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