Run a Bright Day for Brake!

Bright dayGet on your neon tutu and fluorescent leg warmers and run a Bright Day, a mufti day with a difference that raises life-saving awareness and funds for charity! Everyone turns up wearing insanely bright clothes and gives a gold coin donation to Brake.

Everyone turns up wearing their brightest clothes in return for a gold coin donation to Brake. The day helps to remind drivers to slow down and watch out for pedestrians and cyclists, and raises awareness of people killed and injured on foot and bicycle on our roads every year. Your funds help Brake to run our road safety campaigns and education programmes and support families bereaved and injured by road crashes.

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Step one: Plan it!
Choose a date to run your Bright Day (a Friday is a popular choice), and click the button above to register online for your free resource pack. The pack includes posters and stickers for collection buckets. Alternatively, email This email address is being protected from spambots. You need JavaScript enabled to view it. if you have questions. Put your posters up and remind everyone the day before to come along dressed in something bright, not their normal work clothes or school uniform.

Step two: Do it!
On the morning of your Bright Day, make sure that everyone donates a gold coin for taking part in the event. You could have a prize for the best outfit - ask your local cycle shop to donate a hi-vis vest. You could also have a Bright Day parade on the pavement, with placards saying Slow Down!

Step three: Cover it!
Use Brake's template press releases to secure media coverage for your Bright Day.
View Brake's template Bright Day press release for schools.
View Brake's template Bright Day press release for organisations.
If you would like Brake to send your press release to local media, send the completed version to This email address is being protected from spambots. You need JavaScript enabled to view it.
Give media a call the day before the event to remind them to turn up. Take a group photo and send it to your paper if they can't turn up - they'll probably print it!

Step four: Send it!
Email your photos to This email address is being protected from spambots. You need JavaScript enabled to view it. as we want to see your outfits, and let us know about the activities you ran on the day. With your permission we'll also include your pics on our Facebook page. View pictures from Bright Days on our Facebook page.

Step five: Donate it!
Find out how to donate your money.

Not for you? Return to the fundraising page, and find something that is!

 

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